We have daily conversations with Kenyans to understand their spending behaviour
Meet some of our audience members
Mary
Mary is a 45 year old business owner who lives in Nairobi. She is a high spender, spending up to Ksh. 50,000 a month on high end household goods. She spends ksh.24000 on entertainment, sh.80,000 on school fees (for 3 months) and Ksh.6000 on her monthly insurance.
Korir
Korir is a 32 year old small scale farmer who lives in Uasin Gishu. He is a medium spender with a medium spend of Ksh. 12,000. He spends Ksh. 3,000 on transport, Ksh. 2,400 on food and slightly more on alcoholic drinks at 2,500Ksh. He uses 1,000 on airtime and saves the rest.
Judith
Judith is a 28 year old basket weaver from Homabay. Her daily wages are her primary source of income. She is a low spender, spending on average Ksh.9,000 per month on food, mainly milk, Maize flour and oil.
Consumer Wallet aggregates this information to paint a picture of Kenyan spending habits over time
Wallet Size
Average monthly amount spent per person
Wallet Share
Proportion of wallet spent across 11 categories
Spending breakdown
Purchase frequency per category